Mariya Nurislamova 1st produced her mark like a serial entrepreneur while in the splendor-tech Room. In 2014, she co‑founded Scentbird, a fragrance‑membership assistance pitched since the “Netflix for perfumes.” The platform immediately scaled to around seven hundred,000 regular monthly subscribers inside the U.S. and Canada, providing usage of 800+ designer scents.
Beneath her leadership, Scentbird elevated more than $twenty five million in venture funds, participated in Y Combinator, and have become rewarding by 2019, generating yearly revenue north of $one hundred million with growth of forty five–fifty% yr-about-year. Her assistance—to "begin smaller and in no way hand over"—has resonated with several rising business people.
But beginning all over 2018, Mariya introduced a parallel side to her persona: spiritual Instructor, intuitive, channel, artist, and author. Launching the YouTube channel “This Is Mariya”, she regularly provides guided meditations, Electrical power‑channeling periods, and mystical talks centered on chakras, manifestation, quantum acceleration, cosmic beings, plus more. The channel has grown to ~102,000 subscribers and 1,200+ movies, together with her broader existence throughout TikTok, Instagram, Spotify, and podcasts reaching about 300,000 followers .
Crossing Worlds: Entrepreneurship & Metaphysics
Mariya’s twin identity—business enterprise CEO by working day and spiritual Expert by night time—rarely intersected publicly right up until mid‑2024. That’s when Business enterprise of Fashion spotlighted her beliefs about humanity living in a “Matrix‑like” simulation, extraterrestrials, and radical metaphysical interpretations—even describing Adolf Hitler as “one of many larger… sources of knowledge of 3D planet earth warfare”.
These views ignited a wave of online backlash:
YouTubers such as Keya’s World and Zachary Michael publicly said they'd no more do the job with Scentbird.
Reddit threads in communities like r/BeautyGuruChatter criticized her "pseudo-scientific beliefs" and encouraged followers to ditch Scentbird.
Social media marketing end users have been particularly appalled by claims that health conditions like most cancers or AIDS could be cured in a week, miscarriage was “a choice,” and physical characteristics (e.g., crooked tooth, hair colour) held spiritual significance.
But, Mariya continues to be resolute. She maintains her spiritual articles is different from her CEO duties, stating she employs only “Mariya” in spiritual channels to protect Scentbird’s manufacturer.
The Energy of Duality
Strengths of Mariya’s Technique
Reliable Differentiation
Her fusion of company good results and spiritual practice sets her apart—creating a deeply own manufacturer with pathways into membership, retreats, personal sessions, and guided ordeals .
Scale and Strategic Self-discipline
Scentbird’s consistent expansion underscores her capability to translate eyesight into operational fact, though her spiritual facet drives a equally expansive written content motor.
Local community Depth
The consistency and intimacy of her content—guided meditations, Q&As, and Stay lessons—foster powerful Neighborhood bonds among followers seeking spiritual transformation.
Rising Threats & Fractures
Brand Popularity Hazard
The spiritual content material has designed unease among the influencers, prospects, and buyers that are awkward associating with these metaphysical narratives .
Material Liability
Daring health and fitness promises and conspiracy-tinged spirituality could invite scrutiny from platforms, skeptical buyers, or regulatory groups concerned about misinformation.
Cross‑Identity Confusion
When Mariya insists on separating her two worlds, critics argue the identities already overlap—Particularly by way of her involvement in Scentbird‑connected written content and sponsorships.
Navigating the Future
Strategic Possibilities
Compartmentalize
Mariya could manage a transparent boundary—retaining her spiritual identification less than a definite identify and platform although retaining Scentbird separate and brand-neutral.
Integrate
By weaving spiritual and wellness elements into her businesses—for instance scent + meditation kits—she could lean right into a wellness‑centric brand evolution.
Explain Messaging
Tonal stability—grounding her spiritual written content with steering disclaimers or scaling back controversial metaphysical statements—could broaden her charm and decrease friction.
Validation through Response
Despite backlash, Mariya continues to expand her spiritual ecosystem—from charging $one,111 glastonbury retreats to $125,000 personal transformational mariya nurislamova scentbird situations, on the net channelling periods at $3,000, and her 2021 guide 72 Keys to Manifestation. Her followers’ constructive Amazon testimonials propose her wisdom resonates deeply with quite a few seekers .
Ultimate Just take
Mariya Nurislamova embodies a unusual modern day archetype: a venture-driven CEO with a significant-stakes spiritual alter ego. Her journey reflects broader cultural convergence—wherever public figures can concurrently occupy the worlds of commerce, metaphysics, and cultural commentary.
Scentbird's good results attests to her company savvy.
This Is Mariya demonstrates her ability to command focus and build deep emotional resonance.
The truth clash concerning these worlds—sparked by metaphysical pronouncements—poses both of those hazard and possibility.
Irrespective of whether she amplifies the convergence or draws company boundaries, Mariya stands at a pivotal crossroads. Her following actions may well redefine what it means to become a founder while in the spiritual-tech era—layering ambition with authenticity in a very model-new way.